Elliott Genther
I had never heard of a treat wall before this one. But when a fellow small business owner needs help, you figure it out.
She sells and rents really neat plates and dinnerware for events. She needed a way to show them off that could travel from show to show and stay standing once it got there.
The Build
The base is two cabinets on locking wheels. Her merchandise rides inside them from event to event. When she gets there, the wheels lock and the cabinets become the foundation.
Tall towers want to tip. So I added French cleats on the back and built boxes that hold weights to keep everything planted. More cleats let the two cabinets clamp together into one solid unit.
Every shelf has a rail along the bottom for the plates to rest in, and another rail along the front so nothing slides forward. A plate on the floor is a plate she can’t sell.
The drawer faces are two pieces of birch plywood joined with a 30-degree bevel where they meet. It’s a small detail. Not flashy, just enough to catch your eye.







Delivered

At the Show
Loaded up at a trade show, it does what it was built to do. The plates get the attention, and the wall stays out of the way.


Details
- Two base cabinets on locking wheels for transport and merchandise storage
- French cleats on the back with weighted boxes to keep the tall towers from tipping
- Additional cleats so the two cabinets clamp together as one unit
- Bottom rails on every shelf for plates to rest in
- Front rails on every shelf to keep plates from sliding forward
- Drawer faces of two-piece birch plywood with a 30-degree bevel accent